Zabihallah Naghiloo; Mehrali Hemmatinezhad; mahdi naderi nasab
Abstract
Abstract The present study seeks to provide a conceptual framework for competitiveness in the Iranian sports services industry. The research method is qualitative with systematic analysis approach. The statistical population of the study consisted of human society (managers and experts of service clubs, ...
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Abstract The present study seeks to provide a conceptual framework for competitiveness in the Iranian sports services industry. The research method is qualitative with systematic analysis approach. The statistical population of the study consisted of human society (managers and experts of service clubs, university professors with sports marketing expertise) and information society (scientific resources, documents and libraries on competitiveness). The statistical sample was selected with sufficient number based on theoretical saturation (17 persons and 56 documents). Research tools included systematic library study and semi-structured interview. Validity of the instrument was evaluated using descriptive qualitative methods (content validity). Conceptual coding and conceptual framing were used to analyze the findings. The presented analytical framework consists of 5 general areas including market management, market structure, market capability, market ecosystem and market competitiveness. The conceptual model derived from the coding framework was identified as a process system from market ecosystem and market management to the sustainable competitiveness of sports services. Therefore, it can be said that neglect of any of the elements or components can disrupt the order and relative balance in the competitive structure of the Iranian sports services market. Therefore, the sports services market requires the development of the business environment and the management of the sports services market for sustainable competitiveness.KeywordsMarket Management, Competitiveness, Sport Services, Sports Industry
Heshmatollah Moradisharaf; MehrAli Hematinazhad; Noshin Banar
Volume 5, Issue 3 , February 2017, , Pages 79-91
Abstract
The aim of present study was to identify motivators of sport sponsorship in Hamadan province. The present study in terms of research methodology was descriptive – survey. 243 managers (123 corporate and 120 sport managers) responded the researcher-made questionnaire including 33 five digit Likert ...
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The aim of present study was to identify motivators of sport sponsorship in Hamadan province. The present study in terms of research methodology was descriptive – survey. 243 managers (123 corporate and 120 sport managers) responded the researcher-made questionnaire including 33 five digit Likert items. The face and content validity of the questionnaire was ratified by the experts and its reliability was estimated using Cronbach's alpha (a=0.93) based on a pilot study which was carried out among 30 sports and corporate managers. In order to analyze the data, exploratory and confirmatory factor analysis were used to identify sports sponsor’s motivation factors. Research results revealed six factors including structural factors, advertising, and facilities, environmental, cultural and management as motivation factors supporting corporate executives and directors of sports from the perspective of sports and confirmatory factor analysis model showed a good fit. Since financial sponsorship is one of the main fiscal resources for sports organizations, the corporate and sports managers are suggested to get familiar with the sport marketing knowledge, provide appropriate support plans and benefits provided to sponsors companies are encouraged to enter the field of sports sponsorship.
mehr ali hematinezhad; Shahram Shafiee kordshooli; mahdi hajiabadi
Volume 5, Issue 2 , November 2016, , Pages 63-75
Abstract
The purpose of this study was comparative surveying of athletic identity of Iranian Super League Handball players and leading behavior of their coaches based on team performance. The statistical society includes all the working players in handball Super League (n=144). The survey’s materials have ...
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The purpose of this study was comparative surveying of athletic identity of Iranian Super League Handball players and leading behavior of their coaches based on team performance. The statistical society includes all the working players in handball Super League (n=144). The survey’s materials have been Leadership questionnaires of LSS (conduct scale) and athletic identity questionnaires (AIMS Plus) with reliability of (93%) and (89%) respectively. Also for evaluation of the performance of teams, final chart of league based on points difference and ranks of teams were divided into three parts. For analyzing the data, kolmogrov-smirnov tests, ANOVA and Gabriel post hoc test, Kruskal-Wallis H and Mann-Whitney U tracing measuring and SPSS software have been used (p≤0/05). Results of comparing coaches’ leadership styles showed that training and instruction leadership styles, social support style, positive feedback style and democratic style among the coaches of successful, less successful and unsuccessful had significant differences (p
